Xola’s focus on serving niche tourism service providers requires it to understand and study a range of specialized travel alternatives that have emerged in recent years as a counterpoint to ‘mass tourism:’ not only adventure travel, but also ecotourism, community tourism, heritage tourism, and a multitude of other specialized forms of travel. The industry now recognizes that tourism products need not be developed with a one-size-fits-all goal in mind — our tourism products and how we deliver them are limited only by the human imagination.
We conduct research for both tour operators and tourism boards. For more information see:
Research for Tour Operators
Research for Tourism Boards and Destination Management Organizations
Also see our Tourism Industry Research Guidelines.
"Xola’s research into U.S. based adventure travelers has been extremely useful for Brazil; we’re using the results of this research to frame our international marketing strategy, building awareness for Brazil as an adventure destination and driving more business to our local service providers.”
– Karem Basulto, Product Intelligence Manager, EMBRATUR