Xola’s focus on serving niche tourism service providers requires it to understand and study a range of specialized travel alternatives that have emerged in recent years as a counterpoint to ‘mass tourism:’ not only adventure travel, but also ecotourism, community tourism, heritage tourism, and a multitude of other specialized forms of travel. The industry now recognizes that tourism products need not be developed with a one-size-fits-all goal in mind — our tourism products and how we deliver them are limited only by the human imagination.

We conduct research for both tour operators and tourism boards. For more information see:
Research for Tour Operators
Research for Tourism Boards and Destination Management Organizations
Also see our Tourism Industry Research Guidelines.

"Xola provided our company with research and insight into the adventure travel market to support our product development and marketing strategy. The help provided by Christina and Paige has proven to be priceless."
– Bill Schwegler, President, Fyreplug