Spices

If you have market or industry question, Xola can help you find the answers.

We've helped clients through targeted competition research as well as general industry trend analysis.

We have access to a wealth of subscription online databases for secondary research and we’re no strangers to developing, distributing and compiling data through questionnaires and surveys.

Although the specific research agenda may be different for each tour operator, destination management organization or tourism board that Xola works with, common requirements are:

Overall trends analysis

Tracking major industry trends is extremely useful in the beginning of a project and guides the research of more targeted questions. For example, what kinds of activities are currently preferred, what destinations are 'hot' this season, what are families looking for versus single travelers?

Traveler profiling

Xola can help you understand your best best customers, what motivates them to travel and what they perceive to be the greatest obstacles in experiencing new destinations. This customer knowledge becomes critical in the overall strategic planning process as well in the development of products that directly address the needs and interests of travelers.

Competitive analysis

Understanding how competing destinations and tour operators are positioning their products and approaching the marketplace is crucial to developing a successful product and marketing plan.

Once we've done the grunt work of gathering data, we package it up into clear, easy-to-read reports with a solid set of recommendations for how your business can use the information. At the end of the day you'll have information you can use to challenge your competition and increase revenues.