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News and Events

May, 2010
Benchmark Study Values Adventure Tourism Market at $89 Billion
Associated Gear, Apparel and Accessories Sales Add Additional $53 Billion

May, 2010
Brazil, Russia, India, China and Mexico: Balancing Adventure Travel Potential with Climate Change and Water Scarcity
New Report Highlights the Rapidly Emerging Economic Potential among the BRICMs for the Adventure Travel and Tourism Industry

March, 2010
Adventure Travel Research Spotlights Trends and Opportunities for Travelers and Businesses
Xola Consulting, Inc., sponsored by StepUpTravel and Away.com, today the 2009 Adventure Industry Research Roundup in collaboration with the Adventure Travel Trade Association (ATTA).

FEBRUARY, 2010
Xola Founder Christina Heyniger joins World Travel and Tourism Council’s Tourism for Tomorrow Team as an On-Site Evaluator
Xola founder Christina Heyniger will join a team of judges to help determine the winners for this year’s Tourism for Tomorrow Awards.

January, 2010
Xola Consulting Team works with Mexican Secretary of Tourism to Generate Recommendations for Future Adventure Travel
Xola’s Christina Heyniger, Jessica Reilly, and Antonio del Rosal of the Adventure Travel Trade Association wrapped up site visits in three Mexican states—Veracruz, Oaxaca, and Chiapas—at the beginning of December 2009.

News Archives

Xola in the Press
Xola Consulting in Entrepreneur magazine

Miller-McCune: Can Tourism Be Sustainable by Todd Pitock - PDF

See it Before it Disappears: Reconciling and Regulating Disaster Tourism

"Some of the more promising initiatives have been intergovernmental in scale. More than 40 organizations collaborated last year to draft the Global Sustainable Tourism Criteria; this year, the World Tourism Organization, which has its own Global Code of Ethics for Tourism, became a member of UN-Water, "in order to stress the relevance of water for the tourism sector and to contribute to the common efforts of the UN."

Additionally, the Adventure Travel Trade Association is working on its own set of principles to help governments whose countries rank low on the Adventure Tourism Development Index grow tourism sustainably, instead of doing anything necessary to rapidly increase the volume of "heads and beds."

Conde Nast Traveler, Perrin Post: Choosing A Volunteer Vacation
Calgary Herald: Thrill Seeking Takes on New Meaning
Arizona Republic: Nature's Envoys, Guides Lead Us To Adventures
Xola in Outside Magazine's Best Jobs 2008
Xola Adventure Tourism Market Development Featured In Calcutta Telegraph

Useful Links
Adventure Travel Trade Association
www.adventuretravel.biz
VolunTourism.org
www.voluntourism.org
Travel Partnership Corporation
www.ttpc.org
Sustainable Travel International
www.sustainabletravelinternational.org