Xola’s dedication to development in a sector dominated by small and medium-sized businesses led us to develop our technology services.

We recognize that for adventure destinations and businesses — whether in developed countries or developing ones — the strategic application of technology, particularly in marketing, is crucial to success.

Our consumer research indicates that compared to other forms of pre-trip research, the majority of adventure travelers (35%) conduct research online, and also place high importance on the opinions and recommendations of friends and family, further emphasizing the importance of word-of-mouth marketing.

(See Adventure Tourism Market Report)

To support our team in providing superior marketing and technology advice, we partnered in 2009 with StepUp Network, the software development team responsible for StepUpTravel.org. StepUp’s software was developed with the adventure entrepreneur in mind, optimizing content and distributing listings to selected aggregators and distributors, while integrating social media channels to market user activity virally.

ASK US for more information about how we can support your business or destination with,

• Brand Strategy
• Destination Websites
• Online Social Media Campaigns
• Viral Campaigns