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In addition to specific market research projects for clients, Xola is conducting industry research in cooperation with university and public and private partners.
In collaboration with George Washington University, Xola is conducting research in the area of best practices in rural adventure tourism and social entrepreneurship.

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2010 Reports
Brazil, Russia, India, China and Mexico: Balancing Adventure Travel Potential with Climate Change and Water Scarcity
New Report Highlights the Rapidly Emerging Economic Potential among the BRICMs for the Adventure Travel and Tourism Industry
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2009 Presentations
The Adventure Travel Market - presentation by Adventure Travel Trade Association, National Geographic Adventure magazine and Xola Consulting; February 2009 at Jordan Travel Mart (1.7 mb)
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2009 Reports
2009 Xola Research Roundup - $595.00
Read the executive summary for free
December, 2009
Adventure Tourism Companies & Climate Change: Observations from the Himalaya, Amazon, and Polar Regions Spark Adaptation Strategies for Business"
February, 2009
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2008 Reports
Chinese Travelers: Trends for Adventure Companies and Destinations
U.S. Tourism Market Trends for Adventure Travel Companies and Destinations
2008 Xola Research Roundup - $185.00
Read the executive summary for free
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Recent Trends in Tourism Financial Flows
Últimas tendencias en las corrientes de financiación del turismo
Encouraging Sustainable Tourism for Corporate Travel Policies and Individuals
2008 Adventure Tourism and Uniqueness Study
Beyond the Adrenaline Rush: Rethinking Traditional Adventure Travel Marketing For Gen Y - $35.00
Download summary for free
2007 Xola Adventure Research Roundup - $75.00
Download summary for free
Emerging Best Practices in Adventure and Volunteering - $60.00
Download summary for free