Social Media and Destination Marketing
Jan 28, 2010 | Filed Under Destinations, Marketing | 1 Comment
Over the last ten years the travel industry has witnessed how the Internet has revolutionized business practices. Now, the majority of travel-related business transactions occur over the Internet, reducing the demand for offline information resources and travel agents substantially.
Travelers use online resources to learn about travel destinations, service providers, and pricing options to inform and [...]
Adventure Tourism Challenges and Potential in Sardinia
Jul 30, 2009 | Filed Under Adventure Tourism and Social/Environmental Issues, Destinations | Leave a Comment
Sardinia, the Italian island south of Corsica in the Mediterranean Sea, is an adventure traveler’s paradise: rock climbing over turquoise waters, the ancient granite mountain top of Gennargentu covered in snow and mist, well-defined treks across the island, and a mysterious prehistoric past defined by 6000 year old stone temples. I recently returned from a [...]
Read More →Norway Takes Mountain Tourism Businesses On Tour
Jun 14, 2009 | Filed Under Destinations, Product Development | Leave a Comment
When Norwegians decide to do something, they really go after it. Take, for example, the Norwegian approach to nature and adventure tourism development. As part of a national “business cluster” development program, businesses in Norway’s Mountain Cluster have been traveling the world taking in some of the best in mountain tourism.
They’ve been to Austria, Switzerland, [...]
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