3 Tips for Facebook Pages for Adventure Tourism Destinations

Mar 2, 2011 | Filed Under Destinations, Social Media | Leave a Comment

Clearly, Facebook has people’s attention. Consider this: According to Alex Trimp, 1 in every 13 people in the world is on Facebook; 71.2% of the U.S. web audience is on Facebook; 30% of Facebook is older than 35; In the U.S., Facebook drives more traffic to websites than Google. People of all ages and all [...]

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Rural Culture and Adventure Tourism – How Adventure Races Can Coalesce Communities

Sep 14, 2010 | Filed Under Adventure Tourism and Social/Environmental Issues, Destinations, Rural Communities | 1 Comment

Adventure racing has become increasingly popular since the UK hosted a two-day marathon, the Karrimor International Mountain Marathon, in 1968. Races that involve multiple disciplines, navigation, and the personal stamina to travel through rugged terrain for many hours to many days have been occurring, officially and not, throughout history. In many ways, the concepts and basic rules [...]

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Social Media and Destination Marketing

Jan 28, 2010 | Filed Under Destinations, Marketing | 3 Comments

Over the last ten years the travel industry has witnessed how the Internet has revolutionized business practices. Now, the majority of travel-related business transactions occur over the Internet, reducing the demand for offline information resources and travel agents substantially. Travelers use online resources to learn about travel destinations, service providers, and pricing options to inform [...]

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Adventure Tourism Challenges and Potential in Sardinia

Jul 30, 2009 | Filed Under Adventure Tourism and Social/Environmental Issues, Destinations | Leave a Comment

Sardinia, the Italian island south of Corsica in the Mediterranean Sea, is an adventure traveler’s paradise: rock climbing over turquoise waters, the ancient granite mountain top of Gennargentu covered in snow and mist, well-defined treks across the island, and a mysterious prehistoric past defined by 6000 year old stone temples.  I recently returned from a [...]

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Norway Takes Mountain Tourism Businesses On Tour

Jun 14, 2009 | Filed Under Destinations, Product Development | Leave a Comment

When Norwegians decide to do something, they really go after it.   Take, for example, the Norwegian approach to nature and adventure tourism development.  As part of a national “business cluster” development program, businesses in Norway’s Mountain Cluster have been traveling the world taking in some of the best in mountain tourism. They’ve been to Austria, [...]

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