Social Media and Destination Marketing
Jan 28, 2010 | Filed Under Destinations, Marketing | 1 Comment
Over the last ten years the travel industry has witnessed how the Internet has revolutionized business practices. Now, the majority of travel-related business transactions occur over the Internet, reducing the demand for offline information resources and travel agents substantially.
Travelers use online resources to learn about travel destinations, service providers, and pricing options to inform and [...]
2009 Trends In Adventure Offerings
Jan 10, 2010 | Filed Under Industry Research | Leave a Comment
We recently conducted an analysis of some top adventure travel companies as rated by National Geographic ADVENTURE magazine. Our purpose was to spot important trends in adventure company offerings for 2009.
Trends Overview
In terms of the types of trips, family-oriented adventures and custom and/or private trips are clearly growing quickly. In addition, there seem to be [...]
Carbon Emissions and Adventure Travel
Jan 3, 2010 | Filed Under Adventure Tourism and Social/Environmental Issues | Leave a Comment
It’s not uncommon for people to question the utility of adventure tourism as a means of encouraging conservation, when it so often involves air travel, something we all know generates a significant amount of carbon emissions. In this blog, we review a recent study entitled Carbon Footprint of Nations: A Global, Trade-Linked Analysis (Environmental Science [...]
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