In 2008 Xola Consulting, in partnership with the Adventure Travel Trade Association and George Washington University will release the results of the first Adventure Tourism Development Index rankings.

The Adventure Tourism Development Index (ATDI) is a comparative measure of adventure travel market competitiveness for countries worldwide. The Index provides a standard means of measuring the adventure travel market in countries worldwide with an emphasis on gauging areas of potential growth that can directly benefit local communities and encourage environmental and cultural preservation.

By measuring and ranking countries according to this set of criteria for tourism development we send a global message about what is valuable, encouraging countries to embrace a tourism development strategy that includes not only package tourist attractions, but also niche tourism development projects for the benefit of the environment and local people, as well.

For developing countries with an emerging adventure tourism market, the Adventure Tourism Index Report can provide significant benefits:

1. Exposure to international travel and mainstream media as an adventure tourism destination
2. Practical information for global tour operators about your country/regional resources attractive for adventure tour development
3. Detailed analysis and scores useful for benchmarking progress against adventure tourism development goals year to year