As the adventure industry grows, Xola believes it has the potential to positively transform people, environments and economies. Our approach is based on the principles of sustainable tourism as they apply in adventure markets. We emphasize empowering entrepreneurs through collaborative methods, with the goal of creating value for tourists, companies, and communities.
The charts below illustrate the specific issues holding poor regions back economically and socially, and how adventure tourism market development can contribute to solving these issues.
Destinations new to adventure tourism as well as those looking to improve their existing market’s performance can benefit from our adventure market development approach, based on the Adventure Tourism Development Index’s 10 Pillars of Adventure Market Competitiveness.