Xola knows that small adventure travel tour operators around the world often lack access to potential markets in the west. Learning who to connect with can be difficult, particularly if you are heavily engaged with the day to day operations of your company. Depending on your proficiency in English, communicating with potential business partners may be challenging.

Working with your national tourism board is often helpful, but if you want dedicated, specific attention to your company’s program, Xola’s advocacy service can help.

As your advocate, Xola will be your virtual presence in the U.S., connecting you with adventure travel industry leaders and travelers to help raise your company’s profile in western markets and increase bookings.

Once we understand your company’s operation and its unique selling points, we’ll help you create a simple plan to identify and reach out to industry partners who can help your business grow. We can help create and implement simple media and public relations plans to elevate your company’s profile at home and abroad.

From the U.S. we will help you network, introducing your business to:

• Adventure travel tour operators based in the U.S. who market trips globally
• Specialized travel agents
• Media
• Industry associations
• Travel groups such as alumni associations

Western travelers want to know about you as much as you desire to connect with them — ask us how we can help introduce your company to these markets.

To learn more about our advocacy services, please contact us.