Increasingly, the adventure industry is seeing adventure tourism blended with volunteering or “give back” programs for the benefit travelers, the environment and communities.

Adventure travel operators, particularly those operating in developing countries, are often keenly aware of the human needs in the regions they visit and intrinsically understand the ways in which unusual travel experiences, those that bring people out of their routines, connecting them with new cultures and environments, can change lives for both travelers and destination communities.

Xola consultants have extensive experience with adventure tourism operators in this area and can support tour operators and NGOs with program design, partner selection, and marketing and public relations strategies.

Xola also works closely with partners at Voluntourism.org in developing and promoting educational materials and programs for a range of clients including corporations, non-profit organizations and tour operators.