Adventure tourism itinerary focused on cycling designed to appeal to international adventure travelers originating from North American and European markets.

For a standard cycling itinerary participants will expect a balance between physical activity and cultural/nature experiences as well as the ability to explore areas that are difficult to access by car or train.

A traditional trip would begin with cycling in the morning, break for lunch and continue cycling in the afternoon.
The following guidelines will support adventure cycle trip product developers:

Cycle day segments should average 30–100 km per day with an average cycle time per day of 2–4 hours before lunch and potentially repeated after lunch.

Various levels of accommodation should be identified for each stop in order to cater to multiple demographics, from tented camps to high end hotels.

Road surface conditions must be considered and equipment adjusted accordingly. If roads are primarily dirt or uneven gravel mountain bikes are required, if road condition is high road bikes can be considered.

Areas of fast moving or heavy traffic will greatly detract from the activity and need to be avoided whenever possible. Routes should be designed to take travelers into remote areas of low tourism.

To market adventure cycle trips we first specify the type of cycling being promoted and then match the trip with potential customer groups. For example, first specify the type of cycling involved:

Road Mountain Leisure

The trip type directs the type of customer to reach. Although a complete marketing plan will involve publications, events and internet marketing, here are some examples for how a tour operator might reach target customers in the United States for the three basic types of cycle trips. The best publications to reach road cyclists are Cycling Magazine and Bicycling Magazine; for mountain biking we recommend Dirt Rag and Mountain Bike Action; for leisure or up-market biking trips we recommend National Geographic Adventure, Travel and Conde Nast Traveler, for example.

Multi-destination tour operators who might support trip sales include
Butterfield & Robinson http://www.butterfield.com/
Abercrombie & Kent http://www.abercrombiekent.com/
Backroads http://www.backroads.com/
For up-market leisure cycle trips and Far and Away
http://www.farandawaycycling.com/
For road biking trips. Trek Travel http://www.trektravel.com/ is another that serves a multitude of travel styles.