As the largest trade association for the adventure tourism industry, ATTA offers its members and its Xola-ATTA adventure market development clients exposure and direct relationship building with adventure travel tour operators.
No other trade association exists in this space and no other market organization is partnered with a consulting firm to specifically serve the needs of destinations seeking to develop adventure tourism markets.

Through its partnership with Green Living Project™ (GLP), Xola offers destinations the unique benefits of cost-effective multi-media production (HD video, photography) and strategic online and offline marketing and distribution across North America. The high-quality, authentic, and issue-based multi-media content educates, inspires, and entertains viewers with the behind-the-scenes view of local sustainably-focused adventure travel companies and destinations.

StepUp Travel is an online marketplace featuring locally-sourced, authentic, off-the-beaten-path activities and accommodations. For local service providers, StepUp Travel is a valuable social media marketing tool and content distribution service that delivers customer leads.For travelers, StepUp Travel is a community offering authentic and unique activities and accommodations.

StepUp's software optimizes service provider content, distributing each listing to selected aggregators and distributors, and integrating social media channels to market user activity virally. This software can be licensed to individual destinations and operators seeking to leverage social media marketing for the promotion of niche services.