In Xhosa, a language spoken on the east coast of South Africa, Xola means “stay in peace.” While “Xola” may seem like an odd choice for the name of a consulting practice, we chose it because we believe that tourism, especially niche forms of tourism such as adventure travel, have the power to positively transform both travelers and the destinations they visit, bridging divisions between people and nations.

Xola Consulting was founded in 2004 by Christina Heyniger to support the growth and development of companies in the adventure travel business around the world with creative and practical consulting advice.

Learn about our other team members:

David Aabo
Lisa Alley
Joel Frank
Bruce Keller
Cheryl Hargrove
Wendy Brewer Lama
Kristin Lamoureux
Natasha Martin
Paige Schneider
Adam Vaught

Xola services are focused in three core areas: business strategy, operations management and industry research. Xola also supports adventure travel tourism businesses through its Off the Radar travel newsletter, connecting excellent entrepreneurial, adventure travel operators with passionate travelers. See a list of our clients.

Xola is headquartered in Santa Fe, New Mexico and provides consulting services to individual adventure travel tour operators, domestic and international tourism boards, and industry associations. Typical projects assist these organizations in:

Marketing and industry research;
Strategic planning and the creation of step-by-step plans to implement those strategies; and
Defining and improving business management and operations procedures.

Xola is proud to be partnered with the Adventure Travel Trade Association
on a number of initiatives.

Xola team members can click here to upload documents and browse the Xola team resource library.